it's closer than you think...

• Prize
  Silver in Advertising/Other
• Photographer
  Photography, Concept & Retouch: Adam Balcerek, Poland
• Studio
  Studio White
• Website
  http://www.adambalcerek.com

Personal project of the photographer.

By visual transferring the problems of the third world directly onto the streets of Warsaw we make people think "what If this happened to me?" / "it could've been me".

Nowadays social advertising campaigns require usage of totally new media/touchpoints to achieve the desired effect and reach the average consumer, who's usually bombarded with thousands of meaningless images.