/ 2013 / Advertising / Other_AD

it's closer than you think...

Personal project of the photographer.

By visual transferring the problems of the third world directly onto the streets of Warsaw we make people think "what If this happened to me?" / "it could've been me".

Nowadays social advertising campaigns require usage of totally new media/touchpoints to achieve the desired effect and reach the average consumer, who's usually bombarded with thousands of meaningless images.