Familiar

• Prize
• Photographer
  Brad Moore, United States
• Date of Photograph
  online
• Website
  http://www.bradmoore.com

These photographs were shot in modest, well-worn, suburban cities in central and inland Southern California. Built in the 50s and 60s, these cities provided a new home and future to a post-war population. While Southern California?s coastal cities flourish, cities in these inland counties struggle. Future prosperity and civic health seem to come primarily from growing ethnic populations, which are reviving and recreating these cities for their communities.

I grew up in North Orange County and attended school in inland Riverside County. After 25 years I returned, and was fascinated by their simultaneous decline and growth. I see these areas differently from places I have never been. Knowing what was, and now what is influences my approach. I?ve avoided traditional, documentary-style photography; instead I have photographed select buildings and shrubbery in primarily static, symmetrical compositions, reflecting change, irony and evolution.

Brad Moore was born in 1958 in La Jolla, California. His formal education consists of a Bachelor of Science degree in art with an emphasis in photography from Loma Linda University in Riverside, California. Afterward he attended Art Center College of Design in Pasadena, California. While in college and for one year after graduation, he worked as a photography and darkroom instructor at Loma Linda University. He then moved on to a photofinishing instructor position at Noritsu
America Corporation in Buena Park, California. While at Noritsu, he also worked as an art director and headed up the company?s advertising department.

In 1984, he started a company called Aperion, Inc. They manufactured and distributed photographic color calibration products for photo labs. For more than 20 years he worked as president of Aperion, until selling the company in 2005. While running Aperion he also operated a commercial photography studio, specializing in advertising.

He has shown in numorous group exhibitions, and had a solo show at the Point of View Gallery, NYC, in September 2007. His desire always has been to focus his attention on fine art photography, an endeavor he is happy to be pursuing full time.