/ 2026 / Advertising / Brands Campaign

HIGASHINE SAKURANBO ~secret of the cherries~

  • Prize
    Honorable Mention
  • Photographer
    Takuya Hayasaka, Japan
  • Date of Photograph
    February 2026 - April 2026
  • Studio
    Hayasaka Photo Studio

Commissioned by Higashine City, Yamagata, this series was created as key visuals, thumbnails, and poster material for the promotional video 'HIGASHINE SAKURANBO ~Secret of the Cherries~.' Centered on Sato Nishiki, the prized cherry variety born in Higashine, the story follows a woman and a young boy whose meeting becomes a journey into the secret behind every ripened cherry, revealing the quiet effort behind its cultivation. Their unfolding connection portrays the emotional bond between people, the land, and the cherries that symbolize this region.

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