74 students from Hochschule der Medien spent an entire semester developing a campaign inspired by one of the most influential books of the 20th century: 1984 by George Orwell. The project is the culmination of an extensive 360-degree campaign comprising design work, casting, fitting, photography, retouching, layout, film, social media channels, digital printing, binding, and finishing, all carried out by students. The campaign aims to translate the central, timeless themes of 1984 into today’s media landscape, making them accessible to contemporary audiences in creative and engaging ways.