/ 2025 / Advertising / Other

Reduced

Reduced is a series that uses Pop Art visualization as represented through bright colors and bold lines depicting the balance between desire and deprivation. It eludes to the search for bargains which for some, can be the means for survival in an ever challenging economic world. What do we truely need at what price?
Brand name advertising concepts manipulate you mind and fuel your desire to buy. Overtime, what is desired may not be affordable and value is lost, reminding us of the fleeting nature of desire.
Items were purchased through the food stores bargain area. Each reduced tag is unique.

Guntis Lauzums is a visual artist residing in the United States.
He uses abstract and minimal concepts in his fine art photography.
He exhibits locally, nationally, and internationally. He has participated in over 100 juried shows his work is in the collection of the World Latvian Museum (PLMC)in Cesis Latvia as well as private collections

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