/ 2025 / Advertising / Self-Promotion

• Prize
  Honorable Mention
• Photographer
  Neville Mountford-Hoare, United Kingdom
• Studio
  N Mountford-Hoare Photographer
• Website
  https://www.nevillemountford-hoare.com
• Instagram
  https://www.instagram.com/nevillemountfordhoare/

This self promotion project shines a spotlight on the problem of male suicide.
In the UK three quarters of all suicides are men and suicide is the leading cause of death in Men undertake age of 50
Action Man was a toy synonymous in portraying strength and masculinity, a stereotype that was installed into most young boys who played with the toy

In this series I photographed the Action Man to seem as it they were real portraits, but the expression have then been altered to emphasise that even the strongest of men can feel Anxious or Afraid. Emotions that too often men see as a sign of weakness.

Neville is an award winning, Product & Drinks photographer based in London & Kent.
He is a member of "The Association of Photographers" & “Squint-Box” with 20 years industry experience.
After graduating with a BA in photography Neville went on to assist many renowned photographers within London. After practicing his craft Neville moved into freelancing and over his career has worked with many major brands and companies within the advertising, editorial, design and publishing industries.
Neville’s work is focused mainly within the fields of still life, drinks and product photography but is not

Awards British Photography Awards - Commercial Photographer 2024