/ 2025 / Advertising / Brands Campaign

Coke Shadows

Coca-Cola – A Century of Light and Shadow

To celebrate 110 years of Coca-Cola, we embraced the simple beauty of summer light. Seen only as a shadow, the iconic bottle quietly reveals itself — floating across cool blue water, brushing the warmth of grass, resting on sunlit stone. No logos, no noise. Just a single word is on the final OOH executions — Enjoy — the feeling that has defined Coca-Cola for generations.

Jonathan Knowles is one of the leading advertising photographers of his generation. Specialising in still life, Jonathan’s unique photographic style and lighting technique has earned him award-winning advertising commissions worldwide.

Awards

2018

American Photography

Chosen - Champagne Cocktail

Trierenberg Super Circuit

Gold Medal - Cicada

PDN Annual

Winner - Video & Multimedia - The Art of Brewing

London International Creative Competition

Honourable Mention - Aida and Passage of Time

One Eyeland Black & White Photographers Awards

Silver - Aida

Art Directors’ Club of New York

Merit - Aida

Communication Arts

Advertising - Aida

Pink Lady Food Photographer of the Year Awards

unearthed® Food Film Shorts - Full English Brexit

Graphis – Photography Annual

2 Gold Medals in 2 categories (Beverage and Beauty & Fashion)

7 Silver Medals in 2 categories (Still Life, Beauty & Fashion and Advertising)

4 Merits in 3 categories (Advertising, Still Life and Beverage)

One Eyeland Awards

Gold Medal - Complex Simplicity

Silver Medal - Aida

Bronze Medal - Chopard, Dior, Dole, Trajectories and Art Deco Drinks

Finalist in 4 categories

Overall Photographer of the Year

Advertising Photographer of the Year

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