Honorable Mention / 2022 / Advertising / Fashion

Virtual Summer

This editorial was shot over one day at a studio in Vancouver, B.C. The set for this photoshoot was designed to be a fresh take on a summer editorial.

The set consisted of two moveable backdrops which were backlit. On them is a mirrored beach location from Seychelles.

Depending on the photo, one of the backdrops was paired with a third, sky coloured installation suggesting a partial cube shape. The floor consists of a shiny black material which reflects the backdrops. The wrinkled effect of this material creates ‘virtual waves’ moving out across the floor.

2b+photo (Tobias Meier) specializes in storytelling photography for fashion and advertising. 2b+photo makes conceptual photography, with many intricacies to draw the viewer in. He carefully combines complex sets, backdrops and visual effects for contemporary photography with a surrealist and pop-art feel. His work is detailed and colorful, communicating brand aesthetics through highly stylized photography.
His portfolio features international designers including designers regularly featured at Paris Fashion Week. 2b+photo editorials have gained over 150 international fashion photography awards

Awards AWARDS (SELECTED):
2023 BBA OneShot Award, Longlisted
2022 C2A, Winner, Fashion/Photography
2022 C2A, Winner, Adv/Photography
2022 TIFA, Silver, Editorial/Fashion
2022 TIFA, Bronze, Adv/Beauty
2022 BIFA, Gold, Adv/Fashion
2022 BIFA, Silver, Editorial/Fashion
2022 Black & White Spider Awards, Honorable Mention, Fashion
2022 PX3, Silver, Adv/Fashion
2022 PX3, Silver, Press/Fashion
2022 Siena Creative Photo Awards, Commended, Fashion
2021 LICC, Finalist, Shoot (Photo/Video)
2021 BIFA, Silver, Adv/Fashion
2021 Spider Black and White Awards, Nominee, Fashion
2021 PX3, Bronze, Adv/Other
2021 MIFA, Silver, Adv/Beauty
2021 MIFA, Silver, Adv/Fashion
2021 MIFA, Bronze, Portfolio/Adv
2021 American Photography 37, Selected Winner
2020 One Eyeland Top 10 Fashion Photo Contest, Bronze, Adv
2020 One Eyeland Top 10 Fashion Photo Contest, Bronze, Editorial
2020 TIFA, Silver, Editorial/Fashion
2020 C2A, 3x Best of Best, Adv/Photography
2020 C2A, 2x Best of Best, Fashion/Photography
2020 C2A, 3x Winner, Fashion/Photography
2020 C2A2x Winner, Adv/Photography
2020 Chromatic Awards 2020, 1st Place, Fashion and Beauty
2020 BIFA, Bronze, Editorial/Fashion
2020 BIFA, Bronze, Portfolio/Adv
2020 PX3, Silver, Adv/Fashion
2020 MIFA, Bronze, Portfolio/Fashion
2019 TIFA, Silver, Adv/Fashion
2019 BIFA, Bronze, Adv/Fashion
2019 BIFA, Bronze, Portfolio/Fashion
2019 IPA, 2nd Place, Special/Special Effects
2019 Felix Schoeller Photo Award, Shortlisted, Fashion Photography
2019 MIFA, Bronze Editorial/Fashion
2018 LICC, Honorable Mention Photography
2018 TIFA, Silver, Adv/Fashion
2018 TIFA, Silver, Adv/Fashion
2018 TIFA, Bronze, Editorial/Fashion
2018 TIFA, Bronze, Editorial/Fashion
2018 TIFA, Bronze, Fine Art/Special Effects
2018 TIFA, Bronze, Fine Art/Special Effects
2018 TIFA, Silver, 2018 Portfolio/Adv
2018 TIFA, Bronze, Portfolio/Adv
2018 IPA, Honorable Mention Adv, Fashion
2018 IPA, Honorable Mention Special, Special Effects
2018 PX3, Bronze Adv/Fashion