Honorable Mention / 2017 / Advertising / Fashion

Tribal art collection

  • Photographer
    Adam Koziol, Poland
  • Studio
    -

A campaign for the Selva clothing brand among Ethiopian tribes.
The collection was influenced by the culture of Ethiopian tribes.
Their folklore was the inspiration behind a series of items with
motifs of tribal art, body painting, tattoos and scarification. In
order to accurately convey the feel of the collection, the brand
chose to take a photoshoot among the tribes.

Polish photographer, born in 1991 in Poznan. Between 2008-2014 he organized a number of entomological expeditions to Asia, Africa and America in search of new species of insects. In 2013 in Borneo, he came across the Iban culture which inspired him to organize his first expedition in search of the tattooed members of the tribe. In the same year, on the border of Malaysia and Indonesia, he found and photographed three older people from the non-existent tribes of Iban headhunters. Since then he has decided to completely change the purpose of the expeditions and has begun to write down documentation of the dying tribal cultures in the world. He pays particular attention to the documentation of human phenotypes, tattoos, scarification, ornaments and appearance that identify each tribe. So far he has visited 18 tribes from Africa and Asia.