All year round a billboard campaign was prepared for the German
retail chain Grube. It was aimed at the local people of Poznan (in
Poland) where one of their shops is based. It sells outdoor clothes,
equipment, garden tools and hunting accessories. The campaign
was focussed on using iconic places in the city across the four
seasons; spring, summer, autumn and winter. Concept and realization: Pawel Mlodkowski
Pawel Mlodkowski - born in 1975, photographer and paraglider pilot whose passion and specialism is aerial photography.
Since 2005 he has been focused on projects which show human activity seen from a bird's eye view ("Fields of soul” and „Aesthetics of destruction”).
The results of farming and industrial activity unexpectedly gain another dimension and start to look more like paintings.
The earth seems to be a living canvas painted by a number of anonymous artists. And the same piece of land seems to change all the time regarding its shape and colour.
