This photograph is a part of an advertising story for LimeRoad, a
women's only e-commerce brand. It takes inspiration from the
advent of digital marketplaces and depicts the same as a sojourn
through the bazaars of Old Delhi. The photograph brings the
charm of old and the aspiration of new India in one frame.
Rishabh Anupam Sahay, born in India, is a Film Maker and a Fashion & Fine Art photographer. Having grown up in a family of gifted musicians, painters and a mathematician, he discovered a right mix of reason and romance, and developed a love for photography & visual arts at a very early age. A Bachelors in Design from the National Institute of Fashion Technology, New Delhi, Rishabh also holds a Diploma in Film Making from New York Film Academy, New York.
Rishabh has a fine art approach to photography & films. His work has always had a signature style of artistic romance and story telling. He has worked with leading design houses & labels such as Rajesh Pratap Singh, Payal Pratap, AKAARO by Gaurav Jai Gupta, Adidas, Raymond, Huemn by Pranav Mishra & Shyma Shetty, Nadir Positano Italy and Ikaai by Ragini Ahuja and publications such as Harpers Bazaar, M Magazine and Platform Magazine.
His personal work is a homage to raw aesthetics and has an indelible human involvement, whereas commercially his efforts are to absorb the brand language, only to marry it to his own and elicit a common and successful output.
