60's World leaders

• Photographer
  David Scheinmann is a contemporary art photographer and filmmaker living and working in London. www.davidscheinmann.com , India
• Studio
  David Scheinmann

This series forms part of my ongoing photographic work which
seeks to challenge this status quo, to shake us up from our often
uncrtitical and unquestioning acceptance of these images with
visually disruptive revisionist representations.

As an impressionable young adult growing up in the generational
vanguard of globilisation, I was visually assailed by many such
media images, from JFK, to Elvis, Comic book heros and so on.
Theses were to form such a powerful imprint on my mind that I
evolved into a commercial artist producing images consumed by
millions on record covers, film posters and advertising billboards.

Today as an artist I am still just as compelled by the image of the
human face and its pervasive presence and depening effect on us.
The recent obsessive phenomenon of the selfie expresses our
relentless need to inturn objectify ourselves through an image to
be consumed by others online in carefully curated representations
of our lives.

Recognising and mapping people and the world through visual
memory is intrinsic to our survival. Images and representations of
the human face are imprinted on our brains just as powerfully as if
we had seen that face in the flesh. Popular iconography appears to
trigger the emotional connection that comes with recognition.

For this series I sourced the official issue government portraits of
Mao, Nixon, JFK and Breznev as my starting point and submerged
them in water floating above artists models dressed as the world
leaders. I then photographed them with the distortions created by
the movement of water rendering them both recognisable, but
sufficiently altered to allow the viewer to re-xperience them.

David Scheinmann is a contemporary art photographer and filmmaker living and working in London.

From 1990 to 2005 David shot numerous award winning International advertising campaigns, CD covers as well as Film, Theatre and Ballet posters.

2005 to present day David has directed 3 feature films and a short with international cinema and television distribution. Tooday David writes and co-directs feature films with his brother Danny.

210 -2015 David has been developing his photography as a contemporary artist with his work being shown and sold by galleries in numerous international Art Fairs.

www.davidscheinmann.com
www.thescheinmannbrothers.com

Awards AOP series and porfolio awards
Creative Review Annual
Taylor Wessing
Polaroid First Price
IPA hon mentions
Px3 2013 first Prize