Young Rising: Cultural Findings in the African Urban landscape
The brightest sign of hope in many African cities is seen in the creative signage found in the urban
environment including advertisements, graffiti, and even wearable art.
The advertising signs, often hand painted, might be on buildings, kiosks, buses, and even on
wheelbarrows. The sign painting is mainly used to advertise services offered by various small businesses,
such as hairdressing, tailoring, cell phone charging and video games. The designs and slogans are drawn
from traditional as well as contemporary pop culture. Primary colors are used; designs are bold and
simple, and the paint is whatever is available, such as house paint. The sign painters are mostly self-
taught and like to sign their work.
This popular artwork is found almost everywhere and livens up what would otherwise
be a shabby environment of the third world cities. Where in most of the developed
world signs often are mass-produced, these hand-created signs are refreshing to
see.
With these photographs I document how young Africans use language and symbols to
define themselves and how in this way we understand them better. It is interesting to
see what names they choose for their businesses, what they like to wear, and the kind
of graffiti they paint on the walls. I spent hours walking the streets in Freetown,
Monrovia, Accra, Nairobi looking for these signs.
Young people express themselves in what they choose to wear. Since they like to look
and dress well they either go to the local tailor or scour the used clothes markets to
find stylish clothes.Young people seek out T-shirts with interesting designs and
slogans like “cheeky,” “perfect angel” or those showing hip-hop singers like Tupac or
Eminem.
It is a testament to young people and the universal desire to express themselves..