/ 2014 / Advertising / Self-Promotion

Flawless Love 2014

  • Photographer
    Sim Chang, the winner in Advertising category of PX3, Paris, also won Red Warehouse Selection Excellence Award, Japan in 2012, had been invited to attend joint exhibitions to New York and France. Sim Chang’s visual language communicates reality with imaginary possibility in current “Screen Generation", showing the gap and contrast between ordinary life shell and its flesh and bone. Kataro Lizawa, famous critique of photography art from Japan, describes Sim’s “Flawless Love" series as “a true understander if Japanese Otaku-culture", Taiwan
  • Studio
    Sim Chang
  • Website

Stimulated by violence and porn images produce from whole
media everyday. Even though We try to observe the objects in
front of our world, but they are no longer represent by
themselves essence. The reflection of objects we picture already
been retranslated by the media stereotypes . The media
stereotype adjust our memory palace and block off our mind .
When we come again to ourself, we already unable to
distinguish which is the real world.

Imaginations are much more beautiful than reality.Screen
Generation connect the world
and convert them into imaginations through the
display.Therefore, a display becomes a room to count on and to
release your emotion.Fall in love with virtual reality, make us
desire to project ourselves into one of the characters inside.Is
this the perfect dream we have been longing for? An illusion
may be the reality to those who’s addicted in it.

Falling in love with their own imaginations
may be a much more beautiful truth than reality.

Sim Chang

Born in Taipei
MA, Visual Communication Design, Ling Tung University
BA, Information Technology and Management, Shih Chien University

Awards Sim Chang, the winner in Advertising category of PX3, Paris,
also won Red Warehouse Selection Excellence Award, Japan
in 2012, had been invited to attend joint exhibitions to New
York and France. Sim Chang’s visual language communicates
reality with imaginary possibility in current “Screen
Generation", showing the gap and contrast between
ordinary life shell and its flesh and bone. Kataro Lizawa,
famous critique of photography art from Japan, describes
Sim’s “Flawless Love" series as “a true understander if Japanese
Otaku-culture".