Wrestling, “la lutte” in French, is by far the most popular sport in Senegal, even more popular than soccer. Shaman rituals are performed as a firm part of the wrestling show, but they are also performed behind the scenes. In the western colloquial language these rituals are often called Voodoo, but the Senegalese call it Gris-gris. Modern development and acient African traditions come together in this sport. It has its historical roots in preparations among warrior classes for battle, and is still seen as an indication of masculine strength and ability. During the last 10 years, La Lutte Sénégalaise has become a million dollar spectacle, mostly because of big telecom sponsors, TV stations, and new media channels. This has led to the most successful wrestlers becoming media-stars and billionaires, giving young men in this African country a very different perspective.