/ 2022 / Advertising / Product

IKEA is coming to Hammersmith

  • Prize
    Gold in Advertising/Product
  • Photographer
    George Logan
  • Studio
    George Logan Photography
  • Website
    https://www.georgelogan.co.uk/

We created a poster campaign to drum up excitement for a new IKEA store in Hammersmith, London. Unlike the big blue boxes we all know, Hammersmith is a smaller store. But it’s still big on all the things people love about IKEA. We showed giant IKEA products arriving at local landmarks in dramatic fashion. From a ginormous JÄTTELIK dinosaur looming over the iconic Hammersmith Bridge to a gigantic REGNUSKUR lamp hovering over the Hammersmith Apollo like a UFO. We brought to life the arrival of the new store in a way that felt epic, exciting and locally relevant.