/ 2021 / Advertising /

Porsche iOption - Create our own color story.

  • Prize
    Gold in Advertising/Automotive, 2nd Place winner in Advertising
  • Company
    This is Ethan
  • Photographer
    Ethan Chiang
  • Credit
    Ethan Chiang

"Porsche iOption" is a service that provides Porsche buyers to pick their own colors of the car paint.

Porsche Taiwan invited me to photograph 3 special painting edition of them, which are "718 Cayman", "911 Carrera S" and "Cayenne S Coupe" in order to convey the concept of "create your own Porsche color stories in your own city."

Porsche Taiwan wanted to differentiate the images from typical "car shots". So I took the Taipei city as the backdrop and blended the 3 special painted Porsches into the local environment with street photography style.

Author, Street Photographer, Leica Akademie Instructor, GQ Taiwan writer.

Awards - 2020 SKMPhoto Taiwan International Exhibition
- 2018 Published 「The essential of Street Photography」in Taiwan
- Panel speaker of Steve McCurry solo exhibition in Taiwan
- Member of Magnum photographer Alex Webb / Norris Webb workshop in Hong Kong
- Member of Magnum photographer Patrick Zachmann workshop in Taiwan
- Founder of the 3rd largest Street Photography community in the world.