/ 2021 / Advertising / Fashion

Sanitization

  • Prize
    Gold in Advertising/Fashion
  • Photographer
    Xinxin Zhang
  • Credit
    Photographer: Xinxin Zhang; Styling: Marie Midford, Model: Adelina T @Click Models

"Sanitization" is an editorial inspired by tiny elements in the lifestyle under the global pandemic: the ritual of washing and bathing, the texture of water and sanitizer gel, the plexiglass shields on shop counters to separate workers and consumers, and the sensation of strict cleanliness. These ideas are presented in a poignant but visually reserved manner, that is in response to the new emphasis brought by the pandemic. Shot in both digital and medium format film, the editorial has a minimalistic fashion style and emphasizes various subtle beauty looks showing textures of skin and lips.

Xinxin Zhang is an emerging art and fashion photographer. A recent NYU grad, Zhang creates fashion portraits with cinematic approaches. A freelance photographer who believes in speaking about the power of emotions in nuanced and designed sets of narratives, she has produced and shot art and fashion editorials for dozens of domestic and international publications such as C-head Magazine, Solstice Magazine, AINT-BAD Magazine, etc. She has shown her prints and works in art fairs and shows including Red Dot at Art Basel Miami, the Other Art Fair with Saatchi Art, and etc.

Awards In 2019 I graduated from New York University with a Master of Art degree. Currently I shoot personal projects and agency assignments, in which I independently complete the process from researching, making mood board, shooting, editing, concept writing and retouching. My individual works focus on cinematic images that combine portrait art and methods of cinematography. I have a photographer profile on Vogue Italia, and my works have appeared on the PhotoVogue platform numerous times. Besides that, I have also produced and shot art and fashion editorials for dozens of domestic and international publications such as C-heads Magazine, Solstice Magazine, AINTBAD Magazine, and Aesthetica Magazine, to name a few. I am based in New York, where my first solo show was held at NYU this September. In December 2019, I brought my works to show at the Red Dot Art during Miami Art Basel. I have been working for D/T/E Studio and produced editorials and product photos since October 2019.