/ 2021 / Advertising / Food

REFINED

  • Prize
    Gold in Advertising/Food
  • Company
    Sébastien Dubois-Didcock
  • Photographer
    Sébastien Dubois-Didcock
  • Credit
    Sébastien Dubois-Didcock

Refined is a photographic body of work embellishing the issues of petrochemistry in our agriculture in hopes to spark awareness. Each image depicts a subject derived of highly polluting crops, that is unveiled by a stream of “petroleum”; the chemical used to create most of our pesticides and insecticides. The contrast between the visible petroleum and the invisible food is representative of the dependency these crops have on the petrochemicals used in their production. While these images are perhaps aesthetically pleasing, their background should remind us that not all progress is progressive.