/ 2020 / Advertising / Fashion

Hazy --- The Mood of Quarantine Times

  • Prize
    Gold in Advertising/Fashion
  • Photographer
    Xinxin Zhang
  • Credit
    Xinxin Zhang, Tatiana Glotova (Model)

The mood of Quarantine Times — In this hazy and cinematic editorial, we follow our girl Tanya around her suite at the Chateau Marmont. The story is a fictional and poetic version of our lives under COVID-19. In the beginning, we see her live under quarantine as if everything is normal: breathing fresh air on her balcony, sipping coffee, looking into the mirrors… until strange feelings hit and she has nowhere to escape her cage of boredom. In the optimistic ending of the story, she leaves behind the quarantined Chateau, lights up her cigarette and enjoys the return of her long-absent freedom.

Xinxin Zhang is an emerging art and fashion photographer. A recent NYU grad, Zhang creates fashion portraits with cinematic approaches. A freelance photographer who believes in speaking about the power of emotions in nuanced and designed sets of narratives, she has produced and shot art and fashion editorials for dozens of domestic and international publications such as C-head Magazine, Solstice Magazine, AINT-BAD Magazine, etc. She has shown her prints and works in art fairs and shows including Red Dot at Art Basel Miami, the Other Art Fair with Saatchi Art, and etc.

Awards In 2019 I graduated from New York University with a Master of Art degree. Currently I shoot personal projects and agency assignments, in which I independently complete the process from researching, making mood board, shooting, editing, concept writing and retouching. My individual works focus on cinematic images that combine portrait art and methods of cinematography. I have a photographer profile on Vogue Italia, and my works have appeared on the PhotoVogue platform numerous times. Besides that, I have also produced and shot art and fashion editorials for dozens of domestic and international publications such as C-heads Magazine, Solstice Magazine, AINTBAD Magazine, and Aesthetica Magazine, to name a few. I am based in New York, where my first solo show was held at NYU this September. In December 2019, I brought my works to show at the Red Dot Art during Miami Art Basel. I have been working for D/T/E Studio and produced editorials and product photos since October 2019.