/ 2020 / Advertising / Catalogues

Porsche 911 Targa 2020

  • Prize
    Silver in Advertising/Automotive, Bronze in Advertising/Catalogues
  • Photographer
    Florian W. Mueller

Change your perspective

For the official outdoor pictures of the new Porsche 911 (992) Targa 4 and 4S it was not only necessary to find a suitable location for the vehicle, but also a location where the driver’s view upwards is exceptional.
Here are some of the results. It was not always easy, because not every location offers an impressive view to the top.
I seldom had a job where I was constantly running around like a Johnny Look-in-the-Air…

Client: Porsche AG
Agency: KeKo GmbH
Post: NPIXO GmbH & Co. KG

In times of an endless flood of images & greed for perfection I see the necessity to look into an entirely different direction: The images is not enough, it is the abstraction and the individual view oft he beholder, together they reach into and below the surface of customary patterns of conception.
The imagination of the viewer supplements what's absent; what thematically is not dissolved receives an invisible layer through the observer.
All about evocation of thoughts, associations, emotions

Awards 2015, 1x Honorable Mention & 2 Nominations, 10th annual Black & White Spider Awards 2015
 
2015, 3x Honorable Mentions at the International Photography Awards 2015
 
2015, Gold – in the BFF (German Association of Freelance Photographers) magazine
 
2015, 1st Place – “Outstanding Achievement in Fine Art”, International Color Awards 2015

2015, 2x nominees in the categories “Abstract” and “Architecture”, International Color Awards 2015
 
2015, 2x “Bronze”, One Eyeland Awards 2014
 
2014, 2x “Honorable Mentions”, International Photography Award 2014, USA
 
2014, 1x “Honorable Mention”, PHOTOGRAPHY MASTERS CUP 2014

2014, 3x “Nominees”, PHOTOGRAPHY MASTERS CUP 2014
 
2014, 2x Gold – in the BFF (German Association of Freelance Photographers) magazine