/ 2020 / Advertising / Food
Bronze in Advertising/Food
Alice Ngan Food Styling and Photography
Alice Ching Wai Ngan
ChoyChoy Kitchen, Roxanne Chan
Awarded “Gourmand World Cookbook Awards 2018” for the category of “Best Woman Chef Book", the images of "Grace's 60 Recipes" cookbook were inspired by the boundless mysteries in outter space. The traditional Cantonese gourmet dishes were displayed as the ever-changing lunar phases just as the “Waxing Crescent”, transpiring the beauty in various possibilities.
The classic dishes were conveyed in a modernized presentation. By using a “perfect imperfect” food styling technique and dark-tone aesthetics, the sumptuous ingredients were highlighted in an innovative and contemporary prespective.