/ 2020 / Advertising / Food

Waxing Crescent

  • Prize
    Bronze in Advertising/Food
  • Company
    Alice Ngan Food Styling and Photography
  • Photographer
    Alice Ching Wai Ngan
  • Credit
    ChoyChoy Kitchen, Roxanne Chan

Awarded “Gourmand World Cookbook Awards 2018” for the category of “Best Woman Chef Book", the images of "Grace's 60 Recipes" cookbook were inspired by the boundless mysteries in outter space. The traditional Cantonese gourmet dishes were displayed as the ever-changing lunar phases just as the “Waxing Crescent”, transpiring the beauty in various possibilities.

The classic dishes were conveyed in a modernized presentation. By using a “perfect imperfect” food styling technique and dark-tone aesthetics, the sumptuous ingredients were highlighted in an innovative and contemporary prespective.