/ 2020 / Advertising / Product

Full Moon

  • Prize
    Silver in Advertising/Product
  • Company
    Alice Ngan Food Styling and Photography
  • Photographer
    Alice Ching Wai Ngan
  • Credit
    Peninsula merchandising Limited, Flamma Works Design Limited, Soul House Paper

The motive is to create simplistic visuals that are directly understood by Chinese of all ages while conveying the Mid-Autumn Festival, where families re-unite to gazing at the Full Moon. The images are presented as a series, featuring various moon cake products under different moon positions, portraying the lead-up to the festival. Paper cutting is the main element, harmonising with the client’s packaging design, history of the traditional Chinese craft, and heritage of moon cake making.