Silver / 2018 / Advertising / Other_AD

Winter is not scary anymore

  • Prize
    Silver in Advertising/Other
  • Company
    Davide Bellocchio Photography
  • Photographer
    Davide Bellocchio
  • Credit
    Credits Advertising Agency: Superhumans, Rome, Italy Creative Directors: Luca Albanese, Francesco Taddeucci Art Director: Federico Angelieri Copywriter: Barbara Bigi Photographer / Post-Production: Davide Bellocchio CGI : Struttura Leggera

With the approach of winter, Regione Lazio, an Italian regional institution, invites elderly and children to get a vaccination against flu and seasonal ills. Here the dreaded yeti becomes the docile playmate of a child, and the ferocious white bear sits in an armchair to keep company an old lonely lady. Winter is not scaring anymore with flu vaccine. Print advertisement shot by Davide Bellocchio, created by Superhumans, Italy for Regione Lazio, within the category: Health.Caption Winter is not scary anymore, with flu vaccine. Get the vaccination, you’ll reduce the risk of complications and serious diseases.

Davide is a Photographer and Photo Retoucher, specialized in advertising.
After graduating in 1997, he started working as an art director, creating adv campaign and graphic design for clients as Samsung and Chrysler, and developed very soon a deep passion for reportage and documentary photography.
In 2001 he left the world of adv agencies for good and founded a design/interactive/motion graphic/photography kind of studio, together with two old friends: Zona13 was born, picking the name back from the the gra ti crew they belonged to. Not the best moment though, only few days before watching the twin towers collapse.
Despite the recession, those years were very hectic, creative, positive, exciting, totally driven by the will to create something special, seeking to obtain a role in the scene, pushed forward only by passion.
It’s in that period that he has formed his photography and photo retouching skills, getting back into the advertising world from the backdoor, as a photographer.
In 2010, after Zona13 broke up, he started to work independently, collaborating with the most important international agencies, managing big productions all over the world. He made the jump and found his way as photographer: that is what he was dreaming of. A new era has started: rst moving to NYC, then moving to Shanghai, until 2017.
He’s currently based between Milan and Shanghai, still working as a photographer on a freelance basis.