Honorable Mention / 2016 / Advertising / Product

Round Square

  • Photographer
    CHUNTSO LIU

Meeting the basic functionality requirement aside, how do we add
something decorative which is both tangible yet simple and able to
form an emotional feeling to an object?

Neither round, nor square. It is round, and also square.

Square and round are both elemental forms of nature, orbital track of
motion, or structural element of a form. Oriental people study the law
of the universe and emulate nature, and from that they create objects.
On a spiritual level, they also assimilate them into way of life.

Holding water is a logical & natural manifestation of the round mug.
Adding a cube on its surface, IS a human expression, an act that
ingeniously directs one’s visual orientation, and confer an expression
upon the mug.

Based in Taiwan.

I'm a multi-disciplinary creative designer who working in product research and development, branding and art direction. My approach is always thinking by logical and driven by human insight.