Since 2007 I’ve been photographing vintage cars, mostly in Brooklyn’s urban and industrial landscapes. The work has matured into a cohesive typology ready for publication. The project is a study of form, design, and beauty documenting cars mostly between the 1960’s and late 1970's. The cars are photographed similar to formal portraits, in profile and isolated from people and other cars. The visual relationship between the cars and their environment is more important to me than the brand, model, production year, or engine size. I suspect my process is similar to a nature photographer looking for exotic animals to photograph in the wild. It’s a bit like looking for a needle in a haystack. Whether on my scooter or on foot I’ve perfected a one second glance down a block looking for unusual shapes or colors to identify something to add to the collection. I’ve even followed a few of them on my scooter until they parked and the owner walked away. American cars of this era are still popular for their (masculine) aesthetics and raw power. They were built with individual expression in mind, to be seen and heard, at a time when everything was big and bold. As mechanical cars they are fairly easy to maintain and tinker with for hobbyists. The European cars in the collection reflect longevity and craftsmanship, attributes that are rare in today’s modern and generically designed cars. The work is also a celebration of 1970’s vernacular color photography and the freedom, expression, and adventure that the automobile represented in American popular culture at a time when people didn’t worry about the price of gasoline. The project catalogue includes more than 750 cars.
I am a Brooklyn based photographer originally from Sweden. Most of my personal work explores vernacular beauty. My process is intuitive and I am emotionally drawn to scenes that are urban, graphic, colorful, and quiet. Mood and atmosphere are important aspects in much of my work with strong subtexts of time, identity, and memory. Formally, I am interested in the study of color, geometric shapes, and space.