Hotels.com "The Obvious Choice"

CompanyRW2 Productions

ClientLyndon Wade

CreditsPhotographers: The Wade Brothers Agency: Crispin Porter Bogusky Client: Hotels.com Executive Creative Directors: Dan Donovan Dave Swartz Creative Director: Jamin Duncan Agency Producer: Lisa Lee

PhotographerPhotographers: The Wade Brothers Agency: Crisp...

PrizeBronze in Advertising / Other_AD

Entry Description

The Wade Brothers worked with Crispin Porter for the new global campaign – ‘The Obvious Choice™’ – light-heartedly brings to life a funny character that has existed in pop culture for decades. Through the creative execution, Hotels.com debuts a fictional world traveler and the brand’s new biggest fan, Captain Obvious™.